How To Get Free Blog Traffic

Blog Hopping

This is the second post in my series of SEO Alternatives. Today I am going to talk about how to get free blog traffic. If you don’t have a blog I recommend you start one now. Preferably with WordPress.

One method of building backlinks for SEO purposes to to comment on other blogs, but if you think about the way you do this you can bring in some great traffic through these links, the technique I am going to show you is called “Blog Hopping”

Continue reading ‘How To Get Free Blog Traffic’ »

Top 10 Tips for Effective PPC

Google AdwordsHi All, sorry I’ve not posted recently but I have been busy with some new projects and working on clients’ websites.  I have also been looking at some alternative traffic generating methods which I would like to share with you over the next few weeks.

During recent years SEO has become more difficult, what with Google constantly changing their algorithm, introducing Panda and Penguin updates making what used to work no longer viable, and quite often having negative effects on rankings.  Trying to undo links that used to boost ranks that now can make your position in Google drop. This enough to make any marketeer look at alternatives to SEO.

Continue reading ‘Top 10 Tips for Effective PPC’ »

Improve Conversion Rates & Increase Your Profits Without Increasing Your Traffic

Increase conversion ratesOne of my clients recently called me to ask why the telephone enquiries from their website had suddenly dropped from 5 or 6 a week to zero!

I checked the Analytics which showed the amount of traffic to the website had taken a slight dip over the previous week but nothing really significant.  I ask if anything had been changed on their site and found that they had setup a completely new website!   Continue reading ‘Improve Conversion Rates & Increase Your Profits Without Increasing Your Traffic’ »

Building a Diverse Backlink Profile

Backlink Analysis

A question someone asked me recently was;

“Are backlinks still important to gain top search engine rankings?”

You may have read that “content is king” and “Google loves fresh quality content” but without backlinks your site will not rank well for competitive keywords.  You may be able to rank for obscure keywords with little or no search volume without backlinks but these won’t bring you traffic.

So the answer is Continue reading ‘Building a Diverse Backlink Profile’ »

Website Silo Architecture and Internal Linking

silo

When talking about SEO most people know about meta tags and external backlinks but there is another type of link that can help with your rankings.

We know that we must have good internal linking so the search engines can crawl our website and find every page to index them.  This is done using a site map for larger sites but can be easily accomplished by footer links on smaller websites.

Google loves authority websites so creating a larger website which is well structured and well linked can help with rankings.

Continue reading ‘Website Silo Architecture and Internal Linking’ »

Do I Need To Find and Remove Bad Links To My Website?

Got unnatural link warnings from Google?I have been gripping about negative SEO, Google’s unnatural links emails and the disavow tool for ages on other blogs and forums so I though I better have my say on my own blog.  Thanks to Karl Dieterich for inspiring me to write this post.

For those of you that are unfamiliar with Google’s “unnatural Links” Warnings and the Disavow tool I will give you a brief overview.  For those of you that know about the tool please bear with me.

Back in early 2012 Google started de-ranking websites with “bad” backlinks and sent out over 750,000 “unnatural links” warning emails to Webmasters. Continue reading ‘Do I Need To Find and Remove Bad Links To My Website?’ »

Backlink Strategy 2013

backlink strategyIn 2011 backlink strategies where pretty straight forward, get as many links as possible from various relevant sites with higher PR and few out bound links and use your keywords as anchor text.  A lot of things changed in 2012 and you now have to make sure that your anchor text is varied and includes generic anchor text as well as many different keywords and the sites they come from are of high quality and authority.  Links from low quality sites are of little or no use and can even damage your SERPs.  PR is not a very good metric to go by, PR doesn’t get up dated very often so there are better metrics to judge the quality of websites.

There are a number of metrics I now use.  One useful way to find out Continue reading ‘Backlink Strategy 2013’ »

How I Get Top 10 Rankings


Internet Business Promoter (IBP) is one of the main tools I use to get top rankings for my clients.  IBP is a complete suite of tools for keyword research, on page optimization, link building, rank checking, competitor research and other tools.

This suite of tools saves me hours of manual checking and analysis by comparing the top 10 websites and showing me exactly what I need to do to get top rankings for my sites.

The software is regularly updated to keep in line with the latest search engine algorihms. Find out more by clicking on the button to the left.

You can download a free trail and if you buy before the end of the year you get a 20% discount.

 

10 Things NOT To Do When Optimising Your Website

no-seo

 

Gaining top rankings for your website can be very time consuming so you don’t want to waste your efforts on doing things that will not help your rankings or even worse, have a negative effect on your SERPs.

 

So here are my top 10 tips on things not to do when optimising your website.

 

 

Continue reading ‘10 Things NOT To Do When Optimising Your Website’ »

7 Google Ranking Factors

Ranking FactorsI was recently asked “what kind of SEO is best?”

I thought, there are only two kinds of SEO and immediately went off into my standard speech about on page and off page SEO.  Half way through I realised this question may be coming from a local business, therefore, there was a third  “kind” of SEO, Local SEO.

So the best kind of SEO depends on where your target market is, if your target market is global you can not rely on Local SEO, also how competitive your keywords are, the more competitive, the more off page SEO is required.

Continue reading ‘7 Google Ranking Factors’ »

Your SEO Questions Answered

As you know, I provide a SEO advice service via this website.  If you have a SEO question, click on the button at the top of the right hand margin and send me your question.

This week I have received a few questions from Dean Thompson of DeanThompsonMarketing.com

Dean asks:

1.       How long should you spend per day on the optimization of your site?

Well Dean, this is a bit of a “how long is a piece of string” type question.  Continue reading ‘Your SEO Questions Answered’ »

Improve Your SERPS by Gaining Authority Backlinks

Authority backlinks
Backlinks are still one of the most important factors in gaining high rankings on the search engines, especially for competitive keywords.  But not all links are equal.  A good backlink from a relevant authority website can be worth a thousand times more than a link from a poor quality general directory site.

What are Authority Websites

 Authority Sites have a number of key factors.

Continue reading ‘Improve Your SERPS by Gaining Authority Backlinks’ »

Ecommerce SEO Tips

ecommerce seo

There are still many people out there that believe if they “build it they will come”  (Field of Dreams).  This may have been true when the Internet was young but these days it takes a lot more.   A typical example was when someone phoned me a little while ago asking for a quote for an eCommerce website.  After a discussion I gave them a quote of around £2,000 and asked how they were going to market the site and offered my SEO services.   The reply was “Oh I haven’t really thought about it, how much does that cost?”  After some more discussions I said around £500 per month and it will take 3-6 months before you start seeing a good amount of traffic and  a return on your investment.

“Hmm..” they said “I wasn’t really expecting to pay £5,000 to set up my Internet business, I’ll think about it and let you know”

Continue reading ‘Ecommerce SEO Tips’ »

Article Marketing – Does It Still Work?

I have been using article marketing as part of my SEO strategy for my websites and my clients’ websites for many years but things have changed this year.  There are many ways to “do” article marketing, some people’s idea is to outsource a 500 word article from an overseas country for a few dollars, spin the hell out of it so most versions don’t really make any sense they submit to as many article directories as you can find.  And hope that someone looking for low quality content, that doesn’t even want to pay the few dollars to outsource the work, will find your article and publish it on their site keeping your author bio link in tact.   Do this now and you could be doing more harm than good.

Continue reading ‘Article Marketing – Does It Still Work?’ »

Get Free Traffic To Your Website

Get free traffic
Getting traffic to your website is one of if not the most important task for your online business.  Without traffic no one will see your offer and no one will buy your product or service.

Getting traffic is increasing becoming more expensive, the cost for paid traffic is going up, SEO is becoming more difficult so the professionals are charging more so how can you get free traffic to your website?

Here are my top 5 methods or getting free traffic,

Continue reading ‘Get Free Traffic To Your Website’ »

Rank Higher by Improving Your Visitors’ Experience

With all the algorithm changes this year SEO has been turned on it head.  Many years ago the focus for SEO was ‘on-page‘, add your keywords all over the page and you got top rankings.  When Google came a long it put a stop to this tatic and focused on ‘off-page‘ factors. Get loads of links to you site with your keywords in the anchor text and you get top rankings.

Now everything has changed…

Continue reading ‘Rank Higher by Improving Your Visitors’ Experience’ »

Content Curation Software & Tools

After the interest generated from my previous post about content curation I have spent some time testing out some content curation tools.  Some people may argue that content curation is just scraping content from other peoples’ websites but I think that done correctly it can create a useful resource for your readers.  here’s a definition I picked up from Beth Kanter.

Content Creation is the organising, filtering and “making sense of” information on the web and sharing the very best with your network

What I was looking for was some tools or software that could help me find good quality content to curate.  Help me organise the abstracts, and my comments  and post to my sites with the relevant links. Not only do I want to be able to get traffic and rankings by providing useful content I want to be able to builds backlinks using pingback.

Continue reading ‘Content Curation Software & Tools’ »

Content Curation

Post Panda/Penguin we are all looking for ethical and natural ways to build links. Google knows all the tricks so most of the old link building strategies no longer work.

One method that is still valid is blog commenting. Find blogs that are posting about your topic and make comments. This will normally provide a link back to your website. There are two problems with this.

Continue reading ‘Content Curation’ »

Link Building Tactics for 2012

Not so long ago, before the pandas and penguins come to town, link building, although time consuming was pretty much straight forward.  Build as many links as you can using your keywords for anchor text trying to use quality, relevant websites.  Use deferent types of websites, link directories, article sites, blogs, bookmarks etc.  Keep building but not too fast.

Now, in 2012 you need to analyse your link profile for diversity making sure you have not over optimised your back links.  If you have too many links with the same anchor text, you are in trouble.  If you don’t have a high enough percentage of non keyword anchor text, you are in trouble.  Everything has to be finely balanced to ‘look’ natural.

Continue reading ‘Link Building Tactics for 2012’ »

Should I worry about duplicate content?

Protected by Copyscape Plagiarism FinderShould I worry about duplicate content? This is a question I am often asked and the answer is “you should be aware of it and the results it may cause.”
If you are trying to get high rankings on Google for a web page you should make sure the content is unique. When Google finds 2 or more pages with the same content it will select the one it thinks is the original and the other copies can end up in Google’s supplemental index. The means that a copy of your content could end up on page one of Google and your web page disappears completely.

Continue reading ‘Should I worry about duplicate content?’ »

Google+ Local – The New Google Places

New Google+ Local

If you follow my twitter feed you would have seen that on 31st May 2012 Google Places has been replaced by Google+ Local. Google Places has been integrated with Google+ so it becomes more social, you can add a place to your ‘cirlces’, write reviews and upload photos.

The way Google displays local listings have changed. Under local listings, now you will see either a link to the Google+ Page or a link stating how many reviews there are for this place. You may also see a “score”. The score is an average calculated on a 30 point scale based on user reviews.

Continue reading ‘Google+ Local – The New Google Places’ »

How Important is Keyword Density?

For those of you that are not sure what keyword density is, here is the Wikipedia definition.
“Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page.”

Back in the dark ages when SEO was in its infancy you could actually get high rankings in search engines like AltaVista simply by adding your keyword a hundred times at the bottom of the page.  Google classes this action as spam so don’t even try it.

Depending on who you ask you may be recommended to use a keyword density of Continue reading ‘How Important is Keyword Density?’ »

Keyword Research Part 2 – Competition Analysis.

This is one part of SEO that is very important and many people don’t actually do it and then wonder why they can not get page one rankings for their keywords.

The main problem with competitor analysis is that it can be very time consuming if done correctly, there are not any free tools and only a few good paid tools that can really do the job properly.

There is also a lot of miss information about how you should analyse the competition.

You will find that most tools used to analysis competition look at the number of sites found by Google search and use this number as part of a calculation.

Let’s use our previous example of “ladies designer shoes”. Search for this and today you will see Google says “About 31,200,000″ pages found. Do this again next week and the number will probably be larger. This is not your competition, you don’t need to worry about all 31 million websites. Google won’t even show you these 31 million sites. Today they will only show you 704.

Some tools will look at the number of sites using an exact search (keyword in quotes). Search for “ladies designer shoes” in quotes and Google says there are About 95,900 pages found. Google will only show you 466 of these.

Now, in a previous post we talked about the title tag. This is the most important place to add your keyword. So we can assume that anyone optimising their website for “Ladies Designer Shoes” would add this phrase into their title tag. We can find these sites very easily by searching for the following:

allintitle: “ladies designer shoes”

This produces About 4,620 results. This is a more realistic count of your competition.

But to be honest, you want your website to be listed on page one of Google. There are normally 10 websites listed on page one. These 10 websites are your real competition. These are the sites you need to analyse. These are the websites you need to beat! Forget the other 4,610.

How can you beat the competition and get onto page one?

There are a few factors you can find out about your competition fairly quickly.

  • Are they using the keyword in the most relevant places on page? Title tag, Meta description, H1 tag or in the URL?
  • Are they using the keyword in the domain name? Google gives a lot of weight to this and you will need to do much more off page optimisation to beat these.
  • How old is the domain?
  • What is the Google Page Rank?

(You may hear that PR is not very acurate and not a good measure but it does give you a rough idea of how much off page optimisation has been done. Say all websites in the top 10 for your keyword are PR5 or above. If your website is fairly new with PR0, I would personally look at other keywords and come back to this one in 6-12 months.)

All this information can be easily seen using a free tool call SEO Quake.

Now you need to look at some of the off page factors;

  • How many incoming links are there to each site?
  • How many different domains are these links coming from?
  • Are they using the keyword in the anchor text?
  • How quickly are your competitors building links. (This is very important because you will need to build links at a quicker rate to catch up.)

I’m not saying that the number of links is the be all and end all. 10 high quality links from authority sites can be better than 1,000 links from low quality sites, but looking at the number of links gives you another indication of what you need to do to beat the competition.

Even when you have gathered all this information about your competitors you can not tell what they will be doing in the future so when you decide to optimise for a keyword you are simply making an educated guess if you can rank on page one and how long it will take.

Some of the tools I use for competition analysis are below

  • SEO Quake – Great for quickly looking at on page factors
  • Internet Business Promoter (IBP) – Good for a more in depth look at the top 10 competitors’ on page factors.
  • Market Samuri – Good for a quick look at the top 10 on page and off page factors
  • SE Cockpit – The tool enables you to look at the top 10 on page and off page factors for a number of keywords and gives you a good indication of which keywords are more competitive than others.
  • Majestic SEO – This is good for looking at the backlink history, how quickly they are building links
  • Open Site Explorer – Probably the best free tool for competitor analysis. The free version is limited

A good way to look at the competition is to find the site in the top 10 with the least amount of backlinks, (discounting any keyword rich domains) and look at where their links are coming from. Their links are probably higher quality than the other sites who have more links. Try and get links to your site that are similar.

I recommend you work on as many different keywords as you can. I will be discussing link building techniques in a future post but for now look at my off page optimisation guide.

Find the most profitable keywords. Get your free SEO report and keyword analysis from Sytec http://t.co/KrckIDuD
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How To Find The Best Keywords for SEO

Part 1 – Search Volume

Choosing the best keywords for SEO can mean hundreds or either thousands more visitors per month to your website. Choose keywords with little or no search volume and you may acheive top rankings but you will get little or no traffic.

Choose keywords that are too competitive and you may never acheive page one rankings and your site will get little or no extra traffic from a listing below page 2 or 3.

The first step is to create an inital list of keywords you think people would use to find your product or service on the Internet. Have a brainstorming season, look at competitors sites to see if they are using keywords in their title tags and meta descriptions. Or if you are really not sure where to start, use Google’s keywords tool and enter your website URL and Google will create a list of keywords from your site.

SEO TIP: When using Google’s keyword tool I recommend you log on using your Google account, this will give your keyword lists a maximum size of 800 instead of 100.

When using the Google keyword tool there are many columns of data you can view but I tend to just look at the Global Monthly Searches, the Local Monthly Searches and the Approximate CPC.

Create an extensive list using your own ideas and Google’s suggestions. Sort these in order with the broad match search volume largest numbers at the top. You will find that the keywords at the top of the list will have very high volumes but will be one or two word phrases that are quite general. These are normally hard to rank for and will not produce very good conversion rates. Once the local search volume gets lower than 100,000 you will see some more specific keywords.

Create a short list of highly relevant keywords with search volumes of between about 3,000 and 100,000. These numbers are just a guideline. If you find keywords with search volumes of less than 3,000 which are highly relevant to your site and you think this traffic would convert well, add these to your short list. If your site is well estatblished you may also want to consider keywords with a search volume of greater than 100,000.

Once you have a short list of say 50-100 keywords, paste them back into the Google keyword tool and select exact match. (See my previous post about exact match and broad match keyword research)

Now you have a short list with broad match and exact match search volumes and CPC. Next you need to look at the competition for each keyword to determine what needs to be done to gain top rankings.

More about competition analysis in my next post.

Keyword Research Using Broad and Exact Match

When researching keywords to use to optimise your website you are normally looking for phrases containing 2 to 5 words that have a reasonably high search volume with low competition. The ideal situation is to find a keyword which is very relevant to your product or service that millions of people are searching for each month but no other websites are optimised for.

Dream on, this never happens!

Choosing the right keywords is always a bit of a compromise. You need to get your website on page one of Google, preferably in the top 3 as this is where most of the traffic is. You also need to consider how well a keyword will convert, more specific keywords, that are relevant, will convert much better.

For example: If you sell shoes on the Internet and you optimise your website for the word “shoes” and you manage to get on page one of Google, your visitors from this keyword could be looking for any type of shoes, they may be researching shoes or just looking for pictures.
Whereas, if you optimised your website for “ladies designer shoes for sale” if you sell these, this phrase will convert a lot better.

I think I digress a bit, so back to the broad and exact match.

Go to the Google keyword tool and search for shoes
You wil find that there are 68,000,000 searches per month globally for shoes. This does not mean every month 68 million people go to google a type in shoes.
It does mean however that 68 million searches on average every month containing the word shoes.

If you look at the exact match figure is shows 1,000,000. So there are approximately 1 million searches each month for the word shoes.

Let’s get more specific.
Ladies designer shoes broad match 2,900 Globally
Ladies designer shoes exact match 720 Globally
Ladies designer shoes broad match 1,300 Locally (UK)
Ladies designer shoes exact match 480 Locally (UK)

If you are selling ladies designer shoes and you go to the Google research tool and type in “ladies designer shoes” as see the global broad match of 2,900 you might thing that if you got on page one of Google for this phrase you could get nearly 3,000 visitors per month for this keyword alone.

Lets work out exactly how much traffic you could receive from this one keyword. The broad match figure is the number of searches which includes the 3 words ‘ladies’, ‘designer’ & ‘shoes’ in any order and including any other words.

The number of searches each month just for this phrase globally is 720 . If your target marketing is just in the UK the figure would be 480.

When you achieve a number one position on Google for this one keyword you will receive approximately 35%-40% of the traffic, 480 x 40% = 192
Position 2 receives approx. 20%-25%, 480 x 25% = 120
Position 3 receives approx. 10%-15%, 480 x 15% = 72
Posistions 3 – 10 receive approc 1% – 3%, 480 x 1% – 3% = 5 – 14

With a page one listing you could receive 5 -14 targeted visitors per month. No wonder people get disappointed whe they are expecting 2,900 visitors.

This is why you should be optimsing your website for as many keyword words as possible. The more the better. You could then get top rankings for more than one exact match phrase and get rankings for many “secondary phrases”