March 23, 2013, 5:34 pm
One of my clients recently called me to ask why the telephone enquiries from their website had suddenly dropped from 5 or 6 a week to zero!
I checked the Analytics which showed the amount of traffic to the website had taken a slight dip over the previous week but nothing really significant. I ask if anything had been changed on their site and found that they had setup a completely new website! Continue reading ‘Improve Conversion Rates & Increase Your Profits Without Increasing Your Traffic’ »
March 5, 2013, 3:31 pm
A question someone asked me recently was;
“Are backlinks still important to gain top search engine rankings?”
You may have read that “content is king” and “Google loves fresh quality content” but without backlinks your site will not rank well for competitive keywords. You may be able to rank for obscure keywords with little or no search volume without backlinks but these won’t bring you traffic.
So the answer is Continue reading ‘Building a Diverse Backlink Profile’ »
February 1, 2013, 5:02 pm
When talking about SEO most people know about meta tags and external backlinks but there is another type of link that can help with your rankings.
We know that we must have good internal linking so the search engines can crawl our website and find every page to index them. This is done using a site map for larger sites but can be easily accomplished by footer links on smaller websites.
Google loves authority websites so creating a larger website which is well structured and well linked can help with rankings.
Continue reading ‘Website Silo Architecture and Internal Linking’ »
January 11, 2013, 1:48 pm
I have been gripping about negative SEO, Google’s unnatural links emails and the disavow tool for ages on other blogs and forums so I though I better have my say on my own blog. Thanks to Karl Dieterich for inspiring me to write this post.
For those of you that are unfamiliar with Google’s “unnatural Links” Warnings and the Disavow tool I will give you a brief overview. For those of you that know about the tool please bear with me.
Back in early 2012 Google started de-ranking websites with “bad” backlinks and sent out over 750,000 “unnatural links” warning emails to Webmasters. Continue reading ‘Do I Need To Find and Remove Bad Links To My Website?’ »
January 6, 2013, 1:58 pm
In 2011 backlink strategies where pretty straight forward, get as many links as possible from various relevant sites with higher PR and few out bound links and use your keywords as anchor text. A lot of things changed in 2012 and you now have to make sure that your anchor text is varied and includes generic anchor text as well as many different keywords and the sites they come from are of high quality and authority. Links from low quality sites are of little or no use and can even damage your SERPs. PR is not a very good metric to go by, PR doesn’t get up dated very often so there are better metrics to judge the quality of websites.
There are a number of metrics I now use. One useful way to find out Continue reading ‘Backlink Strategy 2013’ »
December 27, 2012, 12:33 pm
Internet Business Promoter (IBP) is one of the main tools I use to get top rankings for my clients. IBP is a complete suite of tools for keyword research, on page optimization, link building, rank checking, competitor research and other tools.
This suite of tools saves me hours of manual checking and analysis by comparing the top 10 websites and showing me exactly what I need to do to get top rankings for my sites.
The software is regularly updated to keep in line with the latest search engine algorihms. Find out more by clicking on the button to the left.
You can download a free trail and if you buy before the end of the year you get a 20% discount.
December 18, 2012, 9:54 am
Gaining top rankings for your website can be very time consuming so you don’t want to waste your efforts on doing things that will not help your rankings or even worse, have a negative effect on your SERPs.
So here are my top 10 tips on things not to do when optimising your website.
Continue reading ‘10 Things NOT To Do When Optimising Your Website’ »
November 28, 2012, 4:53 pm
I was recently asked “what kind of SEO is best?”
I thought, there are only two kinds of SEO and immediately went off into my standard speech about on page and off page SEO. Half way through I realised this question may be coming from a local business, therefore, there was a third “kind” of SEO, Local SEO.
So the best kind of SEO depends on where your target market is, if your target market is global you can not rely on Local SEO, also how competitive your keywords are, the more competitive, the more off page SEO is required.
Continue reading ‘7 Google Ranking Factors’ »
November 16, 2012, 2:41 pm
As you know, I provide a SEO advice service via this website. If you have a SEO question, click on the button at the top of the right hand margin and send me your question.
This week I have received a few questions from Dean Thompson of DeanThompsonMarketing.com
Dean asks:
1. How long should you spend per day on the optimization of your site?
Well Dean, this is a bit of a “how long is a piece of string” type question. Continue reading ‘Your SEO Questions Answered’ »
November 6, 2012, 10:53 am
Backlinks are still one of the most important factors in gaining high rankings on the search engines, especially for competitive keywords. But not all links are equal. A good backlink from a relevant authority website can be worth a thousand times more than a link from a poor quality general directory site.
What are Authority Websites
Authority Sites have a number of key factors.
Continue reading ‘Improve Your SERPS by Gaining Authority Backlinks’ »
