Gaining top rankings for your website can be very time consuming so you don’t want to waste your efforts on doing things that will not help your rankings or even worse, have a negative effect on your SERPs.
So here are my top 10 tips on things not to do when optimising your website.
- Use low contrast text, black on black or white on white.
- Use tiny text. Any smaller than 9px.
- Keyword stuff your title tag
- Keyword stuff your description meta tag. This should not be any longer than 165 characters and be something that describes your service or products. A list of keywords will not help your click through rate or your ranking.
- Keyword stuff your your header tag, body text or anywhere else on your web page! Only use keywords once or twice in header tags and 3 or 4 times in your body next. Having a high keyword density will be considered as search engine spam.
- Submit to the search engines every week/month or pay someone else to do it. This is completely pointless. All you need is one link from a website that has been indexed and the search engines will crawl and index your site.
- Submit your site to link farms, low value sites or 10,000 directories for $9.99. Another pointless exercise. The search engines probably won’t even find these links.
- Try and attract business from out of town by creating loads of identical pages and just change the town name. This will be considered as duplicate content and Google will only rank one of the pages.
- Use free hosting. This will not help your ranking. If you are serious about your website pay for a domain name and hosting.
- Create a Flash web site. I mean Adobe Flash. While Google claims it can now read and index Flash .swf files they can not be optimised as well as html.
I’m sure there are plenty more big no-nos so if you have any leave me a comment.