By Roger Weavers
Archive for the ‘Email Marketing’ Category.
Online advertising spending in the UK has overtaken television expenditure for the first time, a report has said.
Outlay grew 4.6% to £1.752bn between January and July, according to the study by the Internet Advertising Bureau and PricewaterhouseCoopers. Read More…
The Internet has always been a very cost effective form of advertising so if you are looking to start advertising your business online and need some help why not give me a call on 01303 849329
You may have heard the saying “the money is in the list”. Building a list of email addresses of prospective clients is one of the best ways to make money of the Internet. When you have a new product to sell, be it yours or someone elses through an affiliate program, you can make instant cash simply by emailing your list.
The question is “how to you build a list fast?” You may have seen web sites with a ’subscribe to my newsletter’ box or popup which will build a list, but there is a much faster way. Squeeze pages, email capture pages or whatever people are calling them are entry pages to your web site whos sole purpose to to collect email addresses.
To see an example of a squeeze page see
www.websiteaudioreviews.com/index1.html
The next question is “how do you build a squeeze page?” If you know html, building a squeeze page is fairly simple, you will also need and autoresponder and audio/video software to create the page. You will also need some split testing software so you can test different headlines etc.
A much easier way to do this is to use Squeeze Page Software. Matthew Glandfield (of Affiliate Marketing Formula) recently released “your squeeze page” software. I took it for a test drive and found I coundn’t really get the software to create the kind of page I wanted. So I went back to building my squeeze pages by hand. I would monitor the converstion rate, make some changes and monitor again. A poor way to split test. I was just about to buy some expensive split testing software when I received an email from Matthew Glandfield saying he had made a number of improvements to “your squeeze page” so I gave it another shot.
Wow! what an improvement. I could now create the exact page I wanted and every element on the page could be changed and split tested. Take a look at www.websiteaudioreviews.com/index1s.html. If you refresh the page you will see some elements of the page will change. YourSqueezePage2.com monitors every part of the page and creates stats to show you what is working and what is not.
To find out more about creating a squeeze page go to
www.rogerweavers.com/recommends/yoursqueezepage