Read my next article in my ‘Search Engine marketing’ series about keyword research.
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Keyword Research
Tuesday, March 9th, 2010Can You Improve Your Website Profitability?
Saturday, February 13th, 2010Would you like to make more money from your website?
Silly question really – of course you would.
One of the easiest ways to make more money from your website is to increase the number of visitors. You can either spend more of your valuable time working on this, pay for more advertising or employ an SEO company.
I have created a simple calculator to help you decide if hiring an SEO company would be cost effective. Enter a few figures and you can imediately see how much money your website could be making if it had multiple page one rankings in Google.
Click on the link below and download my free website profit calculator.
I would be interested to hear any comments and ideas for improvements so give it a try and send me some feedback.
Get A Free Listing on Google Page One
Saturday, November 7th, 2009If you run a local business or some of your target market is local then you should have a listing on Google Maps. It free and your business could be listed on the first page of Google along with your phone number.
To get listed on Google Maps submit your website through Google’s Local Business Center. If you already have a Google Account Login and click “Add New Listing” and enter your company information.
To get the best results and position in Google Maps make sure you enter as much information as possible about your company.
- Include important keywords in your description.
- Choose the best possible category for your website
- Add information about opening hours, payment types, etc.
- If possible, include images and videos to help your listing stand out.
The more information you provide, the better. If your business location is in the center of the town, it is more likely that it will appear at the top of the list but this is not necessarily the case.
When choosing categories don’t just select categories from the list provided, choose your own. This can really improve your position, so use your five best keywords.
Submit your website to other local directories. Google Maps compiles its local results by crawling and parsing data from other online directories and databases. A good position in online yellow pages can cause your listing to be placed higher on the list.
Once you have entered your information your listing can appear on Google maps in about an hour. By making small changes you can check again an see if you have improved your position.
When our customers sign up for our SEO services we add their details to Google Maps and many other directories as part of our service.
Effective Keyword Research
Wednesday, October 21st, 2009The key to getting targeted traffic to your website is simple. Optimisation your website for the ‘right’ key phrases. Choose phrases that are too competitive and you will not be able to gain high enough rankings to bring in any traffic. Choose key phrases with a low number of searches per month and you may acheive top rankings but very few visitors.
Finding the right keywords is very time consuming, but this should not be rushed. A mistake in keyword selection and optimising your site for the wrong phrases could cost you a lot of time and money. I’m not going to go into ways to find the best keywords here but I have just started to use a tool that I should have bought years ago. It has saved me so much time as all the information I need for keyword research is in one place.
So if you’re serious about SEO and need to do extensive keyword research in the quickest possible time than take a look at Keyword Elite. Another great product from Brad Callen. I have been using SEO Elite for a few years for back link analysis. If you click on this link you can get both products for price of one. Keyword Elite and SEO Elite
With an 8 week money back garrentee what have you got to lose?
Online advertising ‘overtakes TV’
Wednesday, September 30th, 2009Online advertising spending in the UK has overtaken television expenditure for the first time, a report has said.
Outlay grew 4.6% to £1.752bn between January and July, according to the study by the Internet Advertising Bureau and PricewaterhouseCoopers. Read More…
The Internet has always been a very cost effective form of advertising so if you are looking to start advertising your business online and need some help why not give me a call on 01303 849329
Yahoo and Microsoft Join Forces
Wednesday, August 12th, 2009Yahoo is planning to scrap their search engine and paid ads next year and join forces with MicroSoft using their Bing search engine. If you don’t already optimise your website for Bing, now is the time to start. Bing is predicted to have a market share of at least 15% but probably more next year.
Yahoo Site Explorer curently provides a great free tool for analysing incoming links but this may disappear next year. There are a number of tools available that we currently use to analyse backlinks, I recommend: IBP and SEO Elite.
Why not get a professional to carry out all you SEO work and free up your time to run your business and concentrate on doing what you do best.
For a free keyword analysis report contact Sytec Web Design.
Keywords that Increase Your Conversion Rate
Tuesday, July 28th, 2009The best way to increase your website profits with out increasing your traffic is to improve your conversion rate. Say your website gets 1,000 visitors per week and your conversion rate is 1%, this means you make 10 sales per week. By improving your conversion rate by just 1%, to 2% you will double your sales from 10 to 20 per week.
So, how do you improve your conversion rate? I did speak about various ways to improve your conversion rate in a previous post but today I would like to talk about choosing keywords.
The most important part of SEO in the keyword research, but how do you know which keywords are going to give you the best results or conversion rates?
If you use keywords that are too generic and highly competitive you will find it very hard to achieve high rankings and even if you do get a top 10 position you will more than likely find the keyword does not convert very well. This is normally the case with one word key phrases or posibly 2 word key phases.
It is a good idea to consider what your prospective visitors are actually searching for.
In most cases people searching using one or possibly 2 word key phrases are simply researching and are very unlikely to buy or contact you on the first visit to your website.
Examples are golf, mobile phones, insurance etc.
Searches using 2 – 3 word phrases are normally used by people who are narrowing down their research and maybe looking to compare products or prices.
Examples are golf clubs, cheap mobile phones, car insurance etc
Its not until people start to use 3 or more words in their search phrases that they are getting ready to buy or make an enquiry.
So the best and easiest keyphrases to target are normally 3 – 5 word phrases.
By using more specific keyphrases (sometimes known as long tail keywords) you can increase your conversation rate and these phrases are normally less competitive or cheaper if you are using Pay per Click.
Small U.K. Businesses Reluctant to Embrace Search Marketing
Friday, November 30th, 2007A new report shows 62 percent of small U.K. businesses are not investing in SEM, although 76 percent of those doing so report an increase in sales. Read more..
If you want to find out how to increase your sales using Search Engine Marketing contact Sytec for a free keyword analysis report.