Search Marketing Consultant

Sytec have just completed another great website.  This one is for a taxi cab service based in Rochester who specialise in aiport taxis from Rochester and Maidstone in Kent. You can see their new website at www.rochester-taxis.co.uk

Everyone wants more traffic, more traffic means means more sales and more profits. But traffic comes at a price, wheather it be pay per click or investing time and/or money in search engine optimisation, more traffic costs.

Q. How can you increase your profits without increasing your traffic?

A. Improve your conversion rate.

The average website conversion rate is between 1% – 3% simply by increasing your conversion rate from 1% to 2% you have doubled your sales and doubled your profits.

There are many ways to increase your conversion rates but here are the main points.

• Make your website easy to navigate.
• Direct ppc traffic to the relevant page and not just your home page.
• Make it easy for visitors to contact you
• Give your visitors different ways to contact you.
• Make it easy for your visitors to buy from your website.
• Give your visitors different ways to buy from you.
• Make your checkput procedure quick and easy.

One of the most important things you must do to improve your conversions it to test and track everything. Make small changes to your website and monitor the results, then make more small changes and monitor. You will soon see your conversion rates increase.

I hope this has given you something to think about.  I will be posting more about conversion opimisation soon.