Article Marketing – Does It Still Work?

I have been using article marketing as part of my SEO strategy for my websites and my clients’ websites for many years but things have changed this year.  There are many ways to “do” article marketing, some people’s idea is to outsource a 500 word article from an overseas country for a few dollars, spin the hell out of it so most versions don’t really make any sense they submit to as many article directories as you can find.  And hope that someone looking for low quality content, that doesn’t even want to pay the few dollars to outsource the work, will find your article and publish it on their site keeping your author bio link in tact.   Do this now and you could be doing more harm than good.

The better way to do article marketing is to focus on quality and not quantity.  Only submit unique quality articles to the top directories and niche directories.  You can also use your articles as guest posts on quality related blogs.

I was interested to find out what opinions others had about article marketing so here are a two articles with opposite views on the subject.

Syria Alaan seems to think that after the changes this year article marketing, if done correctly, should be easier and have more effect. All Things Pondered thinks that article marketing is not effective and prefers to use paid advertising. Read the full articles below.

  • Does Article Marketing Still Work? – Does Article Marketing Still Work? PostDateIcon August 15th, 2012
    Author: Syria Alaan. Are you the kind of particular person that is wondering if article advertising continues to be effective in making a living on-line?
  • Is Article Marketing Dead? | All Things Pondered! – Does Article Marketing Still Work? After examining Ezinearticles traffic information on Alexa, I was curious about the other ‘top’ directories. To my dismay, I found a similar trend …

So there are mixed opinions out there.  Let me know what you think our if you have got any conclusive results that show how article marketing is working for you.  Let me know in the comments below.


Roger Weavers

P.S. For those of you that expressed an interest in my recent post about content curation, I think this post is a good example.



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Roger Weavers

Roger has been working in the telecomms and IT industry since 1973 working for international companies such as BT and Honeywell. Roger founded Sytec Computers Ltd in 1996 and provided consultancy services to a variety of UK companies. In 2001 Sytec diversified into web design, marketing and hosting and now Roger specialises in SEO.

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  • Amazing blog! Do you have any hints for aspiring writers?
    I’m hoping to start my own website soon but I’m a little lost on everything.
    Would you recommend starting with a free platform
    like WordPress or go for a paid option? There are so
    many choices out there that I’m totally confused .. Any tips? Cheers!
    tablet computers recently posted..tablet computersMy Profile

  • Hey Roger

    Like you I have been using Articles as part of my traffic generation plan for myself and my SEO Clients. Good well written articles will help to drive traffic to your website/offer/service.

    I also now take those articles convert them into a video then post it on youtube. You gain another unique backlink. Thus you get 2 hits for the price of one 😉

    Paul Conway recently posted..Article Marketing | Niche MarketingMy Profile

  • Hi Paul,

    Great tip about creating videos from articles.


  • Hey Roger

    Another thing that I do is to send the traffic from my resource box in my article to a youtube video, then onwards to my website.

    This helps in a big way to push the video up the youtube rankings 😉

    Paul Conway recently posted..Article Marketing | Niche MarketingMy Profile

  • Hi,

    I would recommend WordPress for most sites. Its free, easy to use, there are hundreds or useful plug-ins and Google loves WordPress sites. The only time I would not recommend WordPress is if you are going to build a large eCommerce site. I would recommend you use purpose built software and go for a paid option so you can get some good support.

    All the best

  • Hi Roger,

    As I’ve just recently posted on my blog, traffic is the next big thing I’ll be focusing on.

    Article marketing will be one of the areas I’ll obviously be looking at. Your post will provide
    some interesting research for me Roger, so nice timing.

    I’ll let you know what my findings bring.

    Dean Thompson recently posted..Next Stop On My IM Journey: Traffic CentralMy Profile

  • Ade

    I think all the spinning nonsense is over now if you are trying to build a robust, sustainable business. Even submitting to article directories like Ezinearticles doesn’t work as well as it used to. I think guest blogging could work but I find it time consuming and hard to ramp up.

    I am moving more towards paid traffic as you get quicker results. It’s riskier than article marketing though and you get nothing back except a hole in your wallet if you do it wrong.

    At least with articles, you have some content that could work for you for years to come but it’s very slow by comparison to paid traffic.
    Ade recently posted..Are You Pinning Your Hopes On Pinterest ?My Profile

  • Hi Ade,

    Paid traffic is definitely the way to go to get instant traffic but SEO works out far cheaper in the long term.
    If my clients need to see quick results and have a reasonable budget we will start a PPC campaign along with our SEO campaign. After normally 3-6 months we can reduce or stop the PPC as the SEO traffic builds up. In many cases the cost for SEO works out at around 10% – 20% of the cost for PPC for the same amount of traffic.

    We still get a reasonable amount of traffic for the top article sites, albeit not as much as we used to. I think it is still worth submitting quality articles as part of your SEO strategy. I have seen some really badly spun articles because spinning software has been used and not checked. If articles are spun, the correct way to do it is to make sure that all versions are actually readable and make sense. Submitting spun articles to hundreds of low quality article directories helped with the quantity of backlinks to your site but now the focus is on quality as these sites I suspect will have very little if any impact at all today.

    I have heard a number of people say they are moving to paid traffic now, Google’s plan to increase revenue from adwords is working!!

  • Ade

    I used to do spinning but tried to make them readable. In other words I went through the entire article making sure that the words that were changed still made sense. It was painstaking and since I was probably submitting the articles to the same networks as all the spammy articles ultimately pointless. I think Unique Article Wizard used to human check spun articles but they only seemed to read the title, the first paragraph and maybe the last paragraph.

    I still get visitors from Ezinearticles but not like before. I don’t think any of my Ezinearticles articles rank on the first page anymore.But they do make a concerted effort to keep Google happy so at least you know that your articles are in good hands.

    You don’t have to use Google for paid traffic but if you have Adsense on your site I guess you’re still lining their pockets.
    Ade recently posted..If Social Media Were SuperheroesMy Profile

  • I still think article marketing has a part to play in SEO. From what I understand people still use it as part of their strategy, especially when building their “Mini-Nets”

    They have a pyramid of links – web 2.0 sites, articles, bookmarks all intertwined and directing the link juice back to the money site. I’ve never made one myself but believe a lot of SEO companies use this approach.

    I guess the net is always changing so we have to try and keep up with Google’s latest algorithm change. They’re the ones who’ll decide whether or not article marketing is dead or not.

    – Noel.
    Noel Cunningham recently posted..By: NoelMy Profile

  • Hi Noel,
    Thanks for your comment. The “mini-net” is a good strategy to use these days. You build some good tier one authority sites which link to your money site and then build loads of links to your tier one sites. If you use questionable tactics when building links to your tier one sites and one looses its authority it is much better that getting your money site banned.
    SEO is just a game of cat a mouse, Google change the rules and SEO’ers learn how to bend the new rules, and so it goes on.

  • Hi there Roger,

    I definitely think Article Marketing is still a viable method to increase your rankings; however it isn’t the most powerful anymore. Ezine Articles, being one of the more popular platforms for articles seems to of lost a little steam on Google. Never the less you have hit the nail on the head; quality over quantity. I am a firm believer that content is king! Quality content is always going to be better than mass producing 10 articles a day. Google’s algorithm seems to be getting smarter by the day, and is really starting to recognize good quality sites with great content.

    Either way, Internet marketing is one of those businesses that needs to be tackled from all angles. Article marketing shouldn’t be ignored, and needs to be a part of the marketing plan either way. My opinion is, write good content, and prospects will flow to you. Spamming is only a temporal victory, good content will give you prospects for years.

    Great blog you have here Roger, congrats on your success and let’s keep in touch.

    Joey Xoto recently posted..Driving Traffic To Good Content is Money.My Profile

  • Roger, what do you think the viability of article marketing is for the IM niche? Is it too saturated?

  • Hi Joey,

    I think the IM niche is completely saturated in every respect. If you are going to attempt any SEO in the IM niche you need start by specialising in a very small micro niche. Article marketing should be used, as you say, as part of an overall strategy and this can mean posting your article to many different types of websites, not just article directories.


  • Hi Roger
    Thanks for stopping by my blog recently, I must admit Article Marketing is something I haven’t tried yet as a traffic source but it sounds like you’ve had some success with it in the past. I think I’ll give it a try this year and see how it goes, I suppose the only fear I have that it take a while to generate the traffic from article and I can sometimes be a little impatient, not good I know 🙂 keep up the good work mate and will pop back again soon
    Terry Weatherill recently posted..Day 31 – Final Day…Wow I’ve Made It 🙂My Profile

  • Hi Terry,

    Thanks for your comments. I think like most “free” traffic methods they do take time and some effort. I use Article marketing as part of an overall SEO strategy so not only do I get traffic from the articles it also helps with search engine rankings.
    I think the only way to get quick traffic is to pay for it.