I have been using article marketing as part of my SEO strategy for my websites and my clients’ websites for many years but things have changed this year. There are many ways to “do” article marketing, some people’s idea is to outsource a 500 word article from an overseas country for a few dollars, spin the hell out of it so most versions don’t really make any sense they submit to as many article directories as you can find. And hope that someone looking for low quality content, that doesn’t even want to pay the few dollars to outsource the work, will find your article and publish it on their site keeping your author bio link in tact. Do this now and you could be doing more harm than good.
The better way to do article marketing is to focus on quality and not quantity. Only submit unique quality articles to the top directories and niche directories. You can also use your articles as guest posts on quality related blogs.
I was interested to find out what opinions others had about article marketing so here are a two articles with opposite views on the subject.
Syria Alaan seems to think that after the changes this year article marketing, if done correctly, should be easier and have more effect. All Things Pondered thinks that article marketing is not effective and prefers to use paid advertising. Read the full articles below.
- Does Article Marketing Still Work? – Does Article Marketing Still Work? PostDateIcon August 15th, 2012
Author: Syria Alaan. Are you the kind of particular person that is wondering if article advertising continues to be effective in making a living on-line?
- Is Article Marketing Dead? | All Things Pondered! – Does Article Marketing Still Work? After examining Ezinearticles traffic information on Alexa, I was curious about the other ‘top’ directories. To my dismay, I found a similar trend …
So there are mixed opinions out there. Let me know what you think our if you have got any conclusive results that show how article marketing is working for you. Let me know in the comments below.
P.S. For those of you that expressed an interest in my recent post about content curation, I think this post is a good example.