A question someone asked me recently was;
“Are backlinks still important to gain top search engine rankings?”
You may have read that “content is king” and “Google loves fresh quality content” but without backlinks your site will not rank well for competitive keywords. You may be able to rank for obscure keywords with little or no search volume without backlinks but these won’t bring you traffic.
So the answer is yes, backlinks are still important. What has changed is that quality is now more important than quantity and just as important is relevancy and diversity. You need to be building a diverse backlink profile.
What this means is that you need quality authority backlinks from websites that are relevant to your website. You also need to have backlinks from different types of websites, different IP addresses (not all from the same hosting company) and linked in different ways. Ie text links containing your url, website name, business name, keywords and generic keywords; and also image links.
How Do You Analyse Your Backlink Profile?
There are a number of tools you can use to check your backlink profile, MajesticSEO provides a free tool you can use to analysis your anchor text but the tool I like to use is called Link Detective. This also shows you the anchor text break down but in addition it shows you the types of links you have with the percentages for each category. There are 12 or more categories including articles, press releases, forums, directories etc. This enables you to see that you are getting a good spread and you can do something about it if your links are mostly coming from one type of website. You can also spy on your competitors to see what their backlink profile looks like.
You can open a free account with link detective and create one project. If you need to analysis more than one site you can pay a monthly subscription from $25.
Here’s a short video showing you how link detective works Link Detective Video
Once you have analysed your backlink profile and your competitors as well, you can revise your link building strategy to gain those top rankings.