Post Panda/Penguin we are all looking for ethical and natural ways to build links. Google knows all the tricks so most of the old link building strategies no longer work.
One method that is still valid is blog commenting. Find blogs that are posting about your topic and make comments. This will normally provide a link back to your website. There are two problems with this.
1: The anchor text will be the user name and not keyword rich. – Most blog owner will reject comments with keywords as a username.
2: You are adding content to someone else’s website. – You should be building your own content not other peoples.
If we could gain links with keyword rich anchor text and build content on our own website this would be preferable. Google likes original fresh content and so do humans.
Its not easy to continually pump out original content but there is a way to produce more content for your blog by ‘curating’ other peoples content. There is even software available to help you do this.
The software will help you find relevant content, let you add your comments, then publish it to your blog, twitter and other sites with a link to the original content. If the site with the original content is a blog that allows pingback and trackback you can gain a valuable link back to your blog.
Over the next few weeks I will be testing some methods and strategies using content curation and I will report back here with my findings.
Let me know if you had had any experience with this.
All the Best
P.S. here’s a great resource to find out what content curation is all about
Content Curation 101