There are still many people out there that believe if they “build it they will come” (Field of Dreams). This may have been true when the Internet was young but these days it takes a lot more. A typical example was when someone phoned me a little while ago asking for a quote for an eCommerce website. After a discussion I gave them a quote of around £2,000 and asked how they were going to market the site and offered my SEO services. The reply was “Oh I haven’t really thought about it, how much does that cost?” After some more discussions I said around £500 per month and it will take 3-6 months before you start seeing a good amount of traffic and a return on your investment.
“Hmm..” they said “I wasn’t really expecting to pay £5,000 to set up my Internet business, I’ll think about it and let you know”
Needless to say I never heard back from them. It does surprise me that people still think they can pay a small amount of money to a web design company and start making a lot of money straight away. How much would it cost to set up an off line shop? And how long would it be before you started to see a return on your investment?
Getting traffic to your online store is not that easy so here’s some tips for those of you that need some help with ecommerce SEO.
Most important is, do your keyword research first. Find some good keywords that have some reasonable amount of traffic that match your product categories.
Optimise your product category pages. Most people just have a list of products on their category pages, make sure you have some content as well on your’s, Google loves content so write some interesting information about each category.
Also, make sure that you have content on your product pages as well, not just the product name and the price but detailed information about each product, this will give you the edge over anyone else selling the same or similar products. If you can get some reviews on the product pages this makes great content.
Try and avoid duplicate content caused by query parameters at the end of urls.
There is an article about this and other common technical SEO problems by Paddy Moorgan
Here is some more ecommerce seo tips from other blogs.
- SEO for eCommerce | Search Engine Journal – eCommerce sites are some of the largest in the world. With thousands or even millions of products come thousands or millions of links, which means that implementing and managing a SEO strategy for an eCommerce site is …
- Ecommerce SEO: Product Variations, Colors, and Sizes | RKG Blog – This can be a tricky scenario to get right. This article will outline the appropriate SEO method for handling product versions, colors, sizes and variations on ecommerce sites. SEO for Product Variations: Questions to Ask …
As you can see online stores need a different approach to SEO than other types of websites so make sure you get this right and your website will rank above your competitors.