Get Traffic to Your Web Site.
Now you have, bought your domain name, organized your hosting and uploaded your web site where is all the traffic? Unfortunately the Internet is not a “Field of Dreams”.
To get visitors to your site your domain name (or url) needs to be seen. You can advertise your domain name on your business letterhead and cards on the side of your car, in newspapers and magazines and even just tell people. But if you want traffic in high numbers you will need to get your site on to the search engines. Not just anywhere but on the first 2 pages, and not just any search engine but the big three – Google, Yahoo and MSN.
To get your web site listed on the first 2 pages of the search engines you need to spend a lot of time optimizing your web site. I will go into more detail about search engine optimization in a later blog but if you want to get traffic to your web site fast you will need to pay. One of the most economical ways advertising your web site is to use PPC (pay per click) such as Google Adwords or Yahoo Search Engine Marketing (formally Overture).
I recommend you start with Adwords because you can get traffic to your web site within 15 minutes. Yahoo ads need to be approved and can take up to 5 days to become live. Google also has a lot more traffic than Yahoo.
You can learn how to use Google Adwords from Google but to be honest you could loose a lot of money experimenting and Google will be happy to take your money. I will be posting some adword tips later but if you want to get started with Adwords today I recommend you take some advice from an expert.
There are plenty of books available that claim to teach you how to use Google Adwords but the only one I can recommend is “The Definitive Guide to Adwords” by Perry Marshall. There is some great free information on Perry’s web site so check it out at www.perrymarshall.com
