Introduction To Search Engine Optimization
Search engine optimization is divided into two parts. On page optimization and off page optimization.
On page optimization is making sure you have the correct density of your keywords in the right place on your web pages. It is no good putting your keywords on your page hundreds of times, this will only get your site banned. Your keywords need to be in the title tag, description and keyword meta tags, headings, alt tags and in the main body of your web page in the correct position and the correct number of times. A good way to work out the correct keyword density is to look at the top 10 web sites for your keyphrase. Getting this correct will not guarantee a top 10 position but it will help.
More import these days is off page optimization. This means the number and quality of incoming links to your web site. The text of the link also is important. 2 examples of the effect of off page optimization are:
1. Search for “click here” on Google. You will find the Adobe web site is number 1. The words “click here” do not appear on the page but thousands of web sites have a link to this page with the text “click here to download”
2. Search for “miserable failure” on Google and you will find George W Bush’s biography on the White House web site. Obviously the words “miserable failure” are no where to be found on this web page but there are a few hundred incoming links with the keyphrase in the title. This is known as a search engine bomb.
Search engine optimization is very time consuming so it is well worth buying software that can automate a lot of the work. I use and recommend IBP. Try the 30 day free trial at Axandra.com
