In 2011 backlink strategies where pretty straight forward, get as many links as possible from various relevant sites with higher PR and few out bound links and use your keywords as anchor text. A lot of things changed in 2012 and you now have to make sure that your anchor text is varied and includes generic anchor text as well as many different keywords and the sites they come from are of high quality and authority. Links from low quality sites are of little or no use and can even damage your SERPs. PR is not a very good metric to go by, PR doesn’t get up dated very often so there are better metrics to judge the quality of websites.
There are a number of metrics I now use. One useful way to find out the quality of a website or webpage is to use “Domain Authority” and “Page Authority”. These numbers can be found by using OpenSiteExplorer.org.
Domain Authority is a number between 0 and 100 and predicts the domain’s ranking potential in the search engines based on an algorithmic combination of all link metrics.
Page Authority is a number between 0 and 100 and predicts the page’s ranking potential in the search engines based on an algorithmic combination of all link metrics.
There are also two other metrics provided by MagesticSEO.com. “Trust Flow” and “Citation Flow”
Trust Flow is a Majestic SEO flow metric, which is weighted by the number of clicks from a seed set of trusted sites to a given URL, or domain.
Citation Flow is a Majestic SEO Flow Metric, which is weighted by the number of citation to a given URL, or domain.
Gaining links from relevant websites with higher figures for these metrics will provide you with quality backlinks and you will not need as many to improve your rankings.
Citation Flow is a bit different to the other metrics, I believe this will become more important this year as part an SEO strategy. Citations have been used for local SEO for many years and having your name, address and telephone number on an authority website, even with out a backlink can improve your rankings, especially in Google’s local results. Google may well start to use this technology for their main organic listings so getting a mention on relevant authority websites could improve your SERPs.
Gaining authority backlinks will improve your authority and ultimately your SERPs. One way to gain these links is to engage socially on authority blogs. Find the authority sites in your niche and you will probably find they have a blog or forum. Make some useful comments and gain some great backlinks.
Don’t forget, a few quality backlinks will improve your SERPs much more than hundreds of low quality irrelevant backlinks. Spend some time finding and gaining good links, normally the harder it is to get a link the better it is. Quality links will also bring referal traffic to your website as well as improving your rankings.
Link building should be an on going process, so make sure that you build links consistently to appear as natural as possible.
Leave a comment below and you will gain a link from a website with a domain authority of 33.