A new article outlining 5 ways to make money online has just been published on EzineArticles.com. Read more here
5 Ways to Make Money Online
September 25th, 2009Another Website Completed by Sytec Web Design
September 15th, 2009Sytec have just completed another great website. This one is for a taxi cab service based in Rochester who specialise in aiport taxis from Rochester and Maidstone in Kent. You can see their new website at www.rochester-taxis.co.uk
Top of Google Local Listings in 3 Weeks
August 20th, 2009Sytec has been optimising one of our client’s new websites for Google Local Search (Google Maps) The site was completed at the end of July and now the site is Number 1 on Google for the term building companies Folkestone for both Google maps (out of 3258) and the natual listings (out of 76,000).
So if you are marketing on the Internet locally have a chat with Sytec to see how they can help your business.
Yahoo and Microsoft Join Forces
August 12th, 2009Yahoo is planning to scrap their search engine and paid ads next year and join forces with MicroSoft using their Bing search engine. If you don’t already optimise your website for Bing, now is the time to start. Bing is predicted to have a market share of at least 15% but probably more next year.
Yahoo Site Explorer curently provides a great free tool for analysing incoming links but this may disappear next year. There are a number of tools available that we currently use to analyse backlinks, I recommend: IBP and SEO Elite.
Why not get a professional to carry out all you SEO work and free up your time to run your business and concentrate on doing what you do best.
For a free keyword analysis report contact Sytec Web Design.
Keywords that Increase Your Conversion Rate
July 28th, 2009The best way to increase your website profits with out increasing your traffic is to improve your conversion rate. Say your website gets 1,000 visitors per week and your conversion rate is 1%, this means you make 10 sales per week. By improving your conversion rate by just 1%, to 2% you will double your sales from 10 to 20 per week.
So, how do you improve your conversion rate? I did speak about various ways to improve your conversion rate in a previous post but today I would like to talk about choosing keywords.
The most important part of SEO in the keyword research, but how do you know which keywords are going to give you the best results or conversion rates?
If you use keywords that are too generic and highly competitive you will find it very hard to achieve high rankings and even if you do get a top 10 position you will more than likely find the keyword does not convert very well. This is normally the case with one word key phrases or posibly 2 word key phases.
It is a good idea to consider what your prospective visitors are actually searching for.
In most cases people searching using one or possibly 2 word key phrases are simply researching and are very unlikely to buy or contact you on the first visit to your website.
Examples are golf, mobile phones, insurance etc.
Searches using 2 – 3 word phrases are normally used by people who are narrowing down their research and maybe looking to compare products or prices.
Examples are golf clubs, cheap mobile phones, car insurance etc
Its not until people start to use 3 or more words in their search phrases that they are getting ready to buy or make an enquiry.
So the best and easiest keyphrases to target are normally 3 – 5 word phrases.
By using more specific keyphrases (sometimes known as long tail keywords) you can increase your conversation rate and these phrases are normally less competitive or cheaper if you are using Pay per Click.
Avoid a PC Disaster
July 2nd, 2009Running an Internet business can be very demanding and some jobs can get pushed to one side or left of the “to-do” list.
But there is one job you should really make a top priority. Just consider for a moment how your business would operate if you had a problem with your PC or you lost all of the data on your hard drive. How long could your business operate without your PC?
Have you got a disaster recovery strategy?
You may ask, what is that? Well I’m not going to go into great detail; I have created disaster recovery documents for some of my clients which run to over 50 pages!
What you should do is ask yourself 3 questions.
- How would I recover if my PC crashed or had a hardware fault?
- How would I recover if I lost my hard drive data?
- How would I recover if all my on site PC equipment was lost, (ie fire, flood, theft)
Once you have the answers to these questions you will be able to survive a PC disaster.
A solution for question 3 is to have an off site backup strategy. This can work out expensive. Taking regular backups and arranging off site storage.
An easy and affordable solution is to use an online backup system. This will backup all of your data online over the Internet as a background process. Find out more at Online Data Backup
Get Your Own Website Spokesperson
May 27th, 2009Have you ever thought about adding audio to your website? By adding audio to your website, (not those horrible tinny background music tracks) you can captivate your visitors attention, show them you are passionate about your product and direct them on what to do next.
Studies have proved that adding audio to your website can increase your conversion rates. So what if you could have a real person on your site describing your product? Sounds expensive I hear you say.
Hiring a studio and creating a video can be both costly and time consuming but you can now get a professional model to be your spokesperson and create a video effect for less than £160 ($260).
Click on the link below to find out more about this exciting idea.
Is Your Website in a Bad Neighbourhood?
May 23rd, 2009In my last post I mentioned that being in a “bad neighbourhood” could affect your search engine rankings. Your neighbourhood is not only the websites you share links with but can also mean the websites you share hosting or an IP address with.
Dedicated hosting can be expensive so many of us use shared hosting, but who are you sharing with? If another website on your server has been banned by Google this can affect your site’s rankings or could even get your site banned. Sharing with websites that sell questionable products may also affect your site.
Shared hosting may also affect your website speed, if another site on the server is very busy it could use up your bandwidth and slow down your website.
Check who is sharing your server
If your website is sharing an IP address with hundreds of other sites than ask your hosting company to provide you with a dedicated IP address, there will probably be a small fee but it is well worth it.
Do Link Exchanges Work?
May 18th, 2009I have just spent the past few hours going through some of the hundreds of links requests I have received over the past few weeks. I would say I reject around 85% as they do not meet my criteria. Even though my requirements are posted on the my websites people still fill in the form with the hopes I might add their link. This is a waste of time for me and the person requesting the link.
So please, if you are requesting a link on someone’s website, read their requirements first. If you can’t meet there requirements move onto the next site. You could always send an email explaining you don’t quite meet the requirements but you still think a link on your site would be advantageous to them.
Link exchanges should be benifical to both parties. When you exchnage links the page your link is add to is critical,
1. It must be relevant.
2. It must be visible to the search engines
3. It must not have hundreds of out going links.
4. Having your keyword in the anchor text is a big advantage
If these conditions are not meet then there is little point exchanging links.
So, some link exchanges can work, but be careful, if you start exchanging links with just anyone you could get your site into a “bad neigbourhood” which will have a negative effect on your website ranking.
Link exchanges can improve your search engine rankings but only if they provide your website with quality incoming links.