With all the algorithm changes this year SEO has been turned on it head. Many years ago the focus for SEO was ‘on-page‘, add your keywords all over the page and you got top rankings. When Google came a long it put a stop to this tatic and focused on ‘off-page‘ factors. Get loads of links to you site with your keywords in the anchor text and you get top rankings.
Now everything has changed…
Google is now looking more at ‘on-page’ factors again, but don’t start keyword stuffing, its much more complex than that. Google is looking at the visitors’ experience, how long do they stay on your website, how many pages do they look at, what is your bounce rate and how quickly does your page load. You still need a diverse backlink profile but you now also need a good “quality score”. I’m not talking about the Quality Score Google uses for Adwords, this is a quality score Google gives to websites. The quality score is based on your visitors’ experience.
Google’s thinking is that if visitors stay longer on your site and look at many pages you must have quality content and they will rank your site higher. If you have a high quality score you will not need as many backlinks as a site with a low quality score to get top rankings.
3 Tips to Improve Your Quality Score.
- Improve Your Page Load Times.
- Improve Your Bounce Rate.
This can be done by making it easy for your visitors to go to another page off your website. Make sure your navigation is simple to understand, use dynamic navigation so that the menus are relevant to the page you are on and not just one big menu the same for every page. Use in content text links to other pages on your website.
- Keep Visitors on Your Site for Longer.
Write quality content.
Your traffic and rankings can be easily improved by providing quality content, so write for your visitors, not the search engines and you will not need to spend as much time on link building and you will rank higher.