Rank Higher by Improving Your Visitors’ Experience

With all the algorithm changes this year SEO has been turned on it head.  Many years ago the focus for SEO was ‘on-page‘, add your keywords all over the page and you got top rankings.  When Google came a long it put a stop to this tatic and focused on ‘off-page‘ factors. Get loads of links to you site with your keywords in the anchor text and you get top rankings.

Now everything has changed…

Google is now looking more at ‘on-page’ factors again, but don’t start keyword stuffing, its much more complex than that.  Google is looking at the visitors’ experience, how long do they stay on your website, how many pages do they look at, what is your bounce rate and how quickly does your page load.  You still need a diverse backlink profile but you now also need a good “quality score”.  I’m not talking about the Quality Score Google uses for Adwords, this is a quality score Google gives to websites. The quality score is based on your visitors’ experience.

Google’s thinking is that if visitors stay longer on your site and look at many pages you must have quality content and they will rank your site higher.  If you have a high quality score you will not need as many backlinks as a site with a low quality score to get top rankings.

3 Tips to Improve Your Quality Score.

  1. Improve Your Page Load Times.
    This can be done by reducing the size of your code and images. Move any javascript and css to separate files. If you use WordPress get rid of any unnecessary plug-ins.
  2. Improve Your Bounce Rate.
    This can be done by making it easy for your visitors to go to another page off your website. Make sure your navigation is simple to understand, use dynamic navigation so that the menus are relevant to the page you are on and not just one big menu the same for every page. Use in content text links to other pages on your website.
  3. Keep Visitors on Your Site for Longer.
    Write quality content.

Your traffic and rankings can be easily improved by providing quality content, so write for your visitors, not the search engines and you will not need to spend as much time on link building and you will rank higher.

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Roger Weavers

Roger has been working in the telecomms and IT industry since 1973 working for international companies such as BT and Honeywell. Roger founded Sytec Computers Ltd in 1996 and provided consultancy services to a variety of UK companies. In 2001 Sytec diversified into web design, marketing and hosting and now Roger specialises in SEO.

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6 Comments

  1. Paul Conway says:

    Hey Roger

    Great article as always :) I personally check my google analytics each and every day to get a feel for how long my visitors stay around. Thus ensuring that my bounce rate is sorted out quickly if I feel its not up to snuff, as its where ;)

    Cheers
    Paul
    PS putting video on your site can really keep your bounce rate well under control!
    Paul Conway recently posted..Free Website TrafficMy Profile

  2. Hi Paul,

    Good call about video, I must, I must do some. :)

    Thanks
    Roger

  3. Hi Roger,

    That’s a great article you’ve posted there.

    Many of the things you’ve mentioned are new to me. I do understand the importance of SEO and
    backlinks but I have read many times before, from many successful bloggers and site owners, that
    trying to trick Google is pointless. The big ‘G’ will catch up eventually!

    I’ve always maintained that if you make sure your content is well written and you offer great value
    for your visitors then you’ll always do well in Googles eyes.

    Regards,
    Dean.
    Dean Thompson recently posted..The Olympic SpiritMy Profile

  4. Hi Roger,

    Funny you mention removing plugins not being used – I just did that so my backups wouldn’t be so big. It didn’t occur to me it would help my page load time. I also like the idea Paul mentioned in his comment about having some videos on your site to keep customers longer. Regarding the dynamic navigation, is that something that can be done on wordpress sites?

    thanks,
    Karl
    Karl Dieterich recently posted..The Rabbit Hole Of GraphicsMy Profile

  5. Hi Dean,

    You can not got top rankings for competitive keywords on content alone so you still need to build backlinks but now you don’t need to build so many if your content is good. Which, I must agree with Google, this will make the search results better.

    Cheers
    Roger

  6. Hi Karl,

    Thanks for your comment. You can do virtually anything with WordPress so yes you can create dynamic navigation. Probably the simplest way to do this would be to create a new page template for each menu but this would be impractical for a large site so then you would need a script to serve up different menus depending on the page.
    There may even be a plug-in for this, there seems to be one for just about everything else. :)

    Cheers
    Roger