When talking about SEO most people know about meta tags and external backlinks but there is another type of link that can help with your rankings.
We know that we must have good internal linking so the search engines can crawl our website and find every page to index them. This is done using a site map for larger sites but can be easily accomplished by footer links on smaller websites.
Google loves authority websites so creating a larger website which is well structured and well linked can help with rankings.
You have probably seen ecommerce websites that are structured with categories, sub categories and product pages which is a logical hierarchical design. Creating an information website with a similar structure will help Google determine the overall theme of your website and of various sections.
This type of website structure is often referred to as Silo Architecture. One description of a silo structure is where web pages link vertically but not horizontally, therefore each vertical is a different category which links to from a main category page. The home page links to the main category pages but not to every page of the website.
Google’s Matt Cutts has admitted that using a silo structure, or Website Silo Architecture will help your ranking requiring few inbound links to your site.
To enhance your on site linking it is very useful to use text links to other relevant pages on your site within your content. A great example of this is Wikipedia. Whatever page you look at on Wikipedia you will see in content links to other pages. Why do you think Wikipedia has top rankings for all kinds of keywords? They have great content and their site is well structured and linked. I’m sure the owners of Wikipedia don’t do SEO backlinking.
Using in content links to other pages on your website will entice your visitors to explore your site and ultimately spend more time on your site. This in turn is an indicator to the search engines that your site is an authority.
So there’s a few ideas for ways to structure you website to improve your rankings and decrease the number of backlinks you need to build.
Image courtesy of themezoom-neuroeconomics.com