Your SEO Questions Answered

As you know, I provide a SEO advice service via this website.  If you have a SEO question, click on the button at the top of the right hand margin and send me your question.

This week I have received a few questions from Dean Thompson of

Dean asks:

1.       How long should you spend per day on the optimization of your site?

Well Dean, this is a bit of a “how long is a piece of string” type question. It all depends on how old your site is, how big your site is and how competitive your keywords are.  For some small business websites you only need to spend a couple of hours a week but large corporate businesses might have a team of SEO professionals working on their websites full time.

For new websites you should dedicate a few days at the beginning to do keyword research and then setting up the on page factors.  Build your backlinks to be varied and not too quickly.  Older websites with larger link profiles can build backlinks quicker without getting into trouble.

2.       If your site has ranked well in the SERPs but has suddenly started dropping down, what action should you take?

This can be due to a number of factors.  Usually people jump to conclusions and think that they may have upset Google and picked up a penalty but this isn’t always the case.  It could be something as simple as some of your competition has be working hard on their SEO and improved their rankings which has pushed your site down, so first check your competition.  Look at their backlink history (you can use Majestic SEO or Open Site Explorer). Also see if they have made any changes to their site, you can use Way Back Machine for this.
Next check to see if there has been any significant changes in Google’s algorithm which may have affected your rankings.  Tactics that you used in the passed might have helped your rankings but now have less or no effect.
Lastly check your Google Webmaster Tools to see if you have received any messages about penalties.

3.       With the recent Google changes how many KW’s as a percentage should you have in your articles?

I assume you are referring to keyword density.  The number of times you use you keyword is not a big factor in SEO.  You should try and get your keyword in the title and use it a couple of times in the article, once near the beginning and once near the end and anywhere else it makes sense.  Do not add it too many times as this is considered spam.  More important is to use relevant words that fit into the theme of your content.  For more details read my post “How Important Is Keyword Density

4.       What would be the basics when you first start to optimize a new site?

As in my answer to Q1 you should spend a lot of time on your keyword research, choose the wrong keywords and you will either never rank in the top pages or rank for keywords that get no traffic.
Once you have your list of keywords allocate each keyword to a page on your website.  You may optimise some pages for more than one keyword providing they are relevant to the content.  If you don’t have any relevant content for a keyword, create a new page.  Next, start with your on page optimisation.  Once you are happy with all the on page stuff start with the off page optimisation.

There are 7 major factors that Google uses to rank websites.  I will be discussing these in more detail in my next post.

Thanks Dean, for your questions.  I hope you found my answers helpful.

To get your SEO questions answered here, simply contact me.



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Roger Weavers

Roger has been working in the telecomms and IT industry since 1973 working for international companies such as BT and Honeywell. Roger founded Sytec Computers Ltd in 1996 and provided consultancy services to a variety of UK companies. In 2001 Sytec diversified into web design, marketing and hosting and now Roger specialises in SEO.

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  • Hi Roger

    Great post man.

    You’ve opened my eyes to some new stuff here.

    I’m looking forward to your next post on the 7 major factors of Google ranking.


    James Hughes recently posted..Day #19 Simple Traffic Solutions Using eBay Part 2My Profile

  • Hi James,

    Thanks for your comments. If you have any SEO questions yourself just send them over to me.

    Ask A Question


  • Hi Roger

    What a great line “how long is a piece of string” – made me laugh!

    And you are right… it all depends. I used to do a lot of SEO, but got tired of keeping up with Google and trying to balance good quality material and SEO… These days I like to just focus on value and building relationships with people. Call me lazy if you want, but I kind of like it this way.

    I do have one client though where I still focus a lot on SEO. She has a massage therapist school in Denmark and we have some fierce online competition in this niche! But we are on page 1 with multiple entries right now for 5 of our main keywords.

    Anyway, I love how you divided this question into 4 sub questions and made it easy to find what you are looking for… (nice white hat trick here huh 🙂

    I’ll keep an eye on your blog though… maybe you can motivate me to do LAZY SEO in the future… hey good title for a book… you can pay me 10% of the profits when you publish 🙂

    See you around Roger

    Best regards
    Marlene Kristense recently posted..Don’t Create a Business to Make Money!My Profile

  • Hey Marlene,

    Thanks for your comments. LAZY SEO, I like it. Funny ’cause I am writing an SEO book, just ordered some graphics today and bought a domain name. has already been taken anyway, I’m not sure I could write a book for lazy seo’s, you need to be some kind of nut to do this job these days and work hard.


  • Marcus

    What a fantastic Idea for a post Roger!!!
    It’s also good to see that you are keeping up with the changes to SEO – there are so many so called experts out there that keep rehashing the same advice that used to work 2 years ago.
    Sure some of the fundamentals haven’t changed – but the the processes sure have!
    Thanks again!
    Marcus recently posted..Common SEO MistakesMy Profile

  • Hi Marcus,

    Thanks for your comment. It does take time to keep up with the changes in Google’s algorithms, especially this year. As you say they is plenty of out of date information on the internet that may have worked a few years ago but if followed today could get your site banned. You have probably heard of “Black Hat” and “White hat” SEO techniques, well you also need to look out for “Old Hat” as you can not tell what colour it is any more.


  • Hi Roger,

    You’ve certainly cleared some issues up for me here by kindly answering my questions.

    I have another question for you that I’ll post in your SEO advice. It’s to do with starting out on a new site.
    If you could look out for it and give me your thoughts I’d greatly appreciate it.

    I can see you’re going to be my ‘man to go to’ for anything SEO related.

    Thanks once again.

    Dean Thompson recently posted..The Murphy’s Law of SEOMy Profile

  • Hi Dean,

    Thanks for your question which was
    “If you yourself were to get a brand new site up and running, let’s say on the WordPress platform, what SEO practices would you do and in what order? Such as Site maps, Google Analytics etc.”

    I going to give you a fairly short answer to this as I could write a book about it.

    The best order to do things is not always the way things turn out due to circumstances but in a perfect world I would do things in the following order.

    1: Keyword Research and competitive analysis.
    2: Design the web pages and navigation.
    3: Create all content.
    4: Do all on page SEO.
    5: Set up analytics and webmaster tools xml site map etc.
    6: Start off page SEO

    If you are using WordPress you can add all the plugins as soon as you install your WP theme.

    Many people will build the site first then worry about the SEO
    If you can do the keyword research first you can create the design around the keywords. Always wait until you have finished your website before starting your off page SEO. (A website is never truely finished but don’t start off page SEO until you have all the basic content in place)

    Hope this answers your question Dean.

    let me know if you need any more info.


  • Hi Roger,

    Thanks for that.

    This gives me something to build on for a project I have coming up.

    Thanks for your time.

    Dean Thompson recently posted..The Murphy’s Law of SEOMy Profile

  • Hey Roger,

    Now I know who to go to with my SEO questions. Great post, and a fine job you’re doing overall.
    It’s incredible…this online world we belong to. It’s amazing that we’re all able to connect with each other online. We all have our strengths that we can share with each other.
    That creates synergy! If I can be of any help to you, my friend…please let me know.
    George Nieves recently posted..Let’s Revive This Blog, Shall We???My Profile

  • Hi George,

    Thanks for your comment. Keep in touch.