This week I have received a few questions from Dean Thompson of DeanThompsonMarketing.com
1. How long should you spend per day on the optimization of your site?
Well Dean, this is a bit of a “how long is a piece of string” type question. It all depends on how old your site is, how big your site is and how competitive your keywords are. For some small business websites you only need to spend a couple of hours a week but large corporate businesses might have a team of SEO professionals working on their websites full time.
For new websites you should dedicate a few days at the beginning to do keyword research and then setting up the on page factors. Build your backlinks to be varied and not too quickly. Older websites with larger link profiles can build backlinks quicker without getting into trouble.
2. If your site has ranked well in the SERPs but has suddenly started dropping down, what action should you take?
This can be due to a number of factors. Usually people jump to conclusions and think that they may have upset Google and picked up a penalty but this isn’t always the case. It could be something as simple as some of your competition has be working hard on their SEO and improved their rankings which has pushed your site down, so first check your competition. Look at their backlink history (you can use Majestic SEO or Open Site Explorer). Also see if they have made any changes to their site, you can use Way Back Machine for this.
Next check to see if there has been any significant changes in Google’s algorithm which may have affected your rankings. Tactics that you used in the passed might have helped your rankings but now have less or no effect.
Lastly check your Google Webmaster Tools to see if you have received any messages about penalties.
3. With the recent Google changes how many KW’s as a percentage should you have in your articles?
I assume you are referring to keyword density. The number of times you use you keyword is not a big factor in SEO. You should try and get your keyword in the title and use it a couple of times in the article, once near the beginning and once near the end and anywhere else it makes sense. Do not add it too many times as this is considered spam. More important is to use relevant words that fit into the theme of your content. For more details read my post “How Important Is Keyword Density”
4. What would be the basics when you first start to optimize a new site?
As in my answer to Q1 you should spend a lot of time on your keyword research, choose the wrong keywords and you will either never rank in the top pages or rank for keywords that get no traffic.
Once you have your list of keywords allocate each keyword to a page on your website. You may optimise some pages for more than one keyword providing they are relevant to the content. If you don’t have any relevant content for a keyword, create a new page. Next, start with your on page optimisation. Once you are happy with all the on page stuff start with the off page optimisation.
There are 7 major factors that Google uses to rank websites. I will be discussing these in more detail in my next post.
Thanks Dean, for your questions. I hope you found my answers helpful.
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